Advertising and Digital Media - NetSuite

Develop and maintain all aspects your Advertising and Digital Media business in NetSuite.

ERP Optimizers has combined experience with both NetSuite and leading advertising agencies to ensure your NetSuite implementation is done correctly for Advertising and Digital Media Campaign Management, Digital Asset/Content Management, Finance and Accounting, and HR/HCM. Here are some of the benefits of using our services:

HOW WE WORK

The Advertising and Digital Media industry verticals are very complex and have unique nuances that will prevent a potential ERP partner from making the claim that “once  you’ve done one ERP implementation, you’ve done them all.”  This logic simply doesn’t hold water.  Experience within Advertising and Digital Media is critical.

Our consultants know the business and understand how ERP roll out needs to align to agency strategy.  Consider the following elements that we typically see on our projects:

  • Develop and set up efficient campaigns in NetSuite including automated contract creation and implementation of e-signatures with your clients (e.g. with tools like EchoSign).
  • Link all images, logos, correspondence, and contracts related to both Digital Asset/Content Management and Digital Media Campaign Management in NetSuite.
  • Integrate key metrics into NetSuite such as: paid and unpaid (natural) impressions, click-throughs, CTR, average position, conversions, and likes.
  • Create workflows in NetSuite than cover all aspects of the advertising and digital media campaign and involve key project stakeholders such as account managers, finance managers, graphic design artists, and editors.
  • Ensure client invoicing is properly setup and accurate in NetSuite.
  • Manage subcontractor (freelancers) and other partners with NetSuite Partner Management.
  • Create NetSuite reports and saved searches to help identify revenue leakage and prevent budget overruns (overburn).